Ore Community Centre - Company Message




GUIDANCE ON OBTAINING CONSENT FOR USE OF
PHOTOGRAPHS


Individuals

Prior to taking a photograph of an individual, the individual must be informed of the
purpose(s) for which the photograph(s) will be used and asked to give their consent.

In addition, the individual should be provided with any other necessary information to
ensure fairness and transparency. By way of example, the individual should be
informed whether the photograph(s) will be passed to a third party or displayed on the
internet.
If this is not clearly explained to the individual prior to taking the
photograph(s) then the photograph(s) may not be passed to a third party or displayed
on the internet.

The individual must also be informed of whether the photograph(s) will be used for
marketing purposes and given the opportunity to “opt out” of this purpose if he/she so
wishes.

It is recognised that there may be occasions when, in order to ensure that a photograph
appears ‘natural’, it needs to be taken without the awareness of the person(s) being
photographed.
On these occasions the individual(s) must be informed of the
purpose(s) of the photograph as soon as the photograph is taken and asked for his/her
consent. Where consent is refused, the photograph must be destroyed immediately
and this action should be documented.



Organised Group

For an organised group, such as a class of adults – either in a classroom or outdoors –
inform the class of the purpose for which the photograph(s) are to be used and give
the opportunity for individuals to opt out (i.e. temporarily leave the group). The date
of each photograph and the identity of the group (egg BA Human Communication, 2
nd
Year) should be documented and retained with the original photograph.

Children

For this purpose, a child is an individual under the age of 18.

For an individual child and groups of children, the school or college (whichever is
applicable), the parents of the relevant children and the children themselves must be
informed
prior to taking the photograph(s) of the purpose(s) for which the
photograph(s) will be used, any other necessary information to ensure fairness and
transparency (by way of example, whether the photograph(s) will be passed to a third
party or displayed on the internet) and whether the photograph(s) will be used for
marketing purposes. If this is not clearly explained to the school or college, the
parents of the relevant children and the children themselves prior to taking the
photograph(s) then the photograph(s) may not be passed to a third party or displayed
on the internet or used for marketing purposes.

In most instances the school or college will prefer to contact/inform the parents and
children and this should be carried out prior to the photograph(s) being taken and
written confirmation from the school or college that this has been carried out should
be obtained.



General Photographs

For general photographs of campuses and of public places, there is no need for any
specific action. The fact that someone is in a particular place at the time the
photograph is taken is a fact of life.

Use of Photographs for purposes other than those for which consent has been
obtained